Dylan Panetta
Product & UX Designer
Designing research-driven product experiences that drive clarity, trust, and measurable impact.
MASTER’S UX RESEARCH PROJECT
This master’s-level UX research project explored how onboarding design and checkout integration impact user trust and conversionin a carbon offsetting app.
Through structured A/B testing and usability evaluation, I analysed how integrated versus full-screen flows influenced user confidence, form completion, and overall funnel performance within an e-commerce environment.
MASTER’S UX RESEARCH PROJECT
This project focused on improving the Institute of Art, Design & Technology (IADT) Student Services experience with specific consideration for users with ADHD. Through behavioral research, accessibility analysis, and usability testing, I identified friction points and redesigned key user journeys to reduce cognitive load, improve clarity, and support task completion.
A UX-driven redesign of the Atlas HXM website, focused on aligning
the experience with the ‘For People, By People’ value proposition.
The end-to-end user flow from homepage to conversion was
also analysed and optimised.
Improving the Student Services Section for Visitors with ADHD
UX TESTING | 6 MONTHS | IMPROVED FUNNEL PERFORMANCE
Website Redesign for Atlas HXM
Website Redesign for Atlas HXM
UX TESTING | 6 MONTHS | IMPROVED FUNNEL PERFORMANCE
A UX-driven redesign of the Atlas HXM website, focused on aligning
the experience with the ‘For People, By People’ value proposition.
The end-to-end user flow from homepage to conversion was
also analysed and optimised.
Improving the Student Services Section for Visitors with ADHD
Enhancing the UX of Carbon Offsetting
Enhancing the UX
of Carbon Offsetting
MASTER’S UX RESEARCH PROJECT
This project focused on improving the Institute of Art, Design & Technology (IADT) Student Services experience with specific consideration for users with ADHD.
Through behavioral research, accessibility analysis, and usability testing, I identified friction points and redesigned key user journeys to reduce cognitive load, improve clarity, and support task completion.
Enhancing the UX
of Carbon Offsetting
MASTER’S UX RESEARCH PROJECT
This master’s-level UX research project explored how onboarding design and checkout integration impact user trust and conversion
in a carbon offsetting app.
Through structured A/B testing and usability evaluation, I analysd how integrated versus full-screen flows influenced user confidence, form completion, and overall funnel performance within an e-commerce environment.
MASTER’S UX RESEARCH PROJECT
This master’s-level UX research project explored how onboarding design and checkout integration impact user trust and conversion
in a carbon offsetting app.
Through structured A/B testing and usability evaluation, I analysd how integrated versus full-screen flows influenced user confidence, form completion, and overall funnel performance within an e-commerce environment.
